Relay For Life Social Media Toolkit
Ready to Use & Customizable Posts
GIVING TUESDAY
Sample post for day before Giving Tuesday: Post Text: Tomorrow on #GivingTuesday, give back by signing up or fundraising to give hope to people like Rick, a colon and kidney cancer survivor. 1 in 3 people will be diagnosed with cancer in their lifetime, so our fight is more critical than ever.
Sample post for day of Giving Tuesday: It’s #GivingTuesday! Don’t miss the chance to give back by signing up or fundraising for people like Rick, a colon and kidney cancer survivor. Make an impact on the cancer fight on the world’s biggest day of generosity.
RELAYERS
Use these to help boost your fundraising and share your story on social media. Find custom event stickers on Instagram too! https://giphy.com/AmericanCancer
Video Conference Call Backgrounds
MISSION
MISSION – RESEARCH
Post copy: Your donation makes cancer research a reality, funding new treatments, better understanding, and more life.
Videos
MISSION – ADVOCACY
Post copy: Our cancer fight isn’t limited to the lab. ACS CAN fights every day for public policy that supports prevention, treatment and care.
MISSION – SERVICE
Post copy: Community support is vital to thriving through cancer. Volunteering with the American Cancer Society can provide a lifeline for patients
MISSION – COVID RELATED
Post copy: Our 24/7 virtual support and live-response helpline are keeping cancer patients connected and prepared by providing accurate, scientific information about COVID-19 and cancer. Help us make sure this vital resource continues.
Post copy: COVID-19 will reduce our 2020 cancer research funding by 50% if current trends continue – our lowest investment this century. Join Relay to help reverse the trend.
MISSION – GENERAL SUPPORT
Post copy: Every dollar we raise through Relay For Life helps us provide a 24/7 cancer helpline and lifesaving research. #WhyIRelay
Can we count on your support? Join a team or donate to a fundraiser: [LINK]
MISSION – DIVERSITY & HEALTH EQUITY
Post copy: Cancer can affect anyone, but it doesn’t affect everyone equally. We fight to make sure everyone has a fair opportunity to prevent, find, treat, and survive cancer.
FUNDRAISING
FUNDRAISING – FACEBOOK
Post copy: By raising money through Facebook Fundraisers, you’re helping make progress in the fight against cancer. Here’s one way way to make your efforts go further.
Post copy: Connecting your Facebook Fundraiser with your Relay dashboard is quick and easy. Here’s how!
FUNDRAISING – MOBILE APP
Post copy: Use our FUNndraising mobile app to sign in or register for Relay For Life. Getting started is easy!
Post copy: Use our FUNdraising mobile app to track progress to your Relay For Life fundraising goals.
Post copy: The ACS FUNdraising App can help you accept donations! It allows you to accept credit cards & scan and deposit checks. Download the ACS FUNdraising app today. https://www.cancer.org/involved/donate/download-mobile-app.html
Post copy: The ACS FUNdraising App not only helps you monitor your fundraising but you can share fundraising request via Facebook & text. Download the ACS FUNdraising app today. https://www.cancer.org/involved/donate/download-mobile-app.html
Post copy: The ACS FUNdraising App is available to make your fundraising easier. You can now request donations from PayPal, Google Pay & Apple Pay. Download the ACS FUNdraising app today. https://www.cancer.org/involved/donate/download-mobile-app.html
FUNDRAISING – #FUNDRAISINGFRIDAY
Post copy: We love to see your great fundraising ideas! Check out [name/event/details]. Share your creative fundraising ideas with #FUNdraisingFriday.
Post copy: Join us for our Relay For Life [fundraising EVENT] where we’re raising money for the American Cancer Society’s mission to end cancer. Your donations will directly fund lifesaving cancer research and vital patient programs.
Customize: Use the Relay Local Social Toolkit Customizable Content to insert a custom image and text.
FUNDRAISING – GETTING TO GOAL
Tell your friends & family your fundraising goal to get them to help you fund the future through #RelayForLife. Screen grab this image, add your goal and share on your social channels to ask for donations.
STORIES
STORIES – CAREGIVER
Post copy: “It means a lot to have our Relay family to support us and know we’re not walking this alone. It’s great to know that we have them all getting us through this.” – Jodi, caregiver
Post copy: Sam couldn’t have done it without his caregiver and wife, Wendy. She was always there for him, utilizing cancer.org and especially the 24/7 helpline. After losing her sister to cancer, she knew what it was going to take to get through it. Wendy was Sam’s inspiration, his rock, and his motivator.
Post copy: Celebrating life, and the people who make it worth living, is the heart of Relay.
STORIES – SURVIVOR
Post copy: Barbara’s three-time breast cancer battle led her to Relay. “It’s amazing to see everyone enjoying themselves and the laughter, the smiles. And knowing that we’re all in this battle together, fighting for a cause.”
STORIES – PEDIATRIC CANCER / GOLD TOGETHER
Post copy: Honoring their late daughter Emily as a family, the Jovevskis Relay for pediatric cancer. “Relay for Life is important to our family because Emily wanted to give back and help kids going through this. Relay is a way for us to put our energy into something positive and keep on doing what she wanted to do.”
STORIES – FUNDRAISER
Post copy: “We’ve always had a big family and been there for each other, so I support an organization who’s there for people 24/7. Raising money for them, I feel like I’m doing something for all of my family.” – Brandi, caregiver
STORIES – CUSTOM
Post copy: [QUOTE FROM FEATURED PERSON] – Share your story in the comments with #WhyIRelay
Customize: Download this deck for customizable images. Use as an overlay over a picture and add custom text.
EVENT TIMELINE
WEBSITE LAUNCH
Post copy: Now’s the time to get your fundraising into gear — our [event name] site is live! Tap through to stay connected with [website URL].
COUNTDOWN
Post copy: Tomorrow’s the day! Join us for [event] at [time]. There will be [additional details / excitement].
Customize: Download this deck for customizable images. Use as an overlay over a picture or add a number and countdown words, like “1 week left.”
VIRTUAL PRODUCTION
Post copy: [Insert details about your virtual Relay event]
RECOGNITION / THANK YOU
RELAY REWARDS
Post copy: Relay Rewards is our way of thanking you for your creativity and passion. Earn points for actions you take and funds you raise to help us defeat cancer.
MILESTONES
Post copy: Want to earn a spot in the [LEVEL]? Raise [$XX] for cancer research and receive exclusive perks. From there, work your way up to Top Performer – the sky’s the limit!
Post copy: Congratulations, [PARTICIPANT NAME]! All your hard work has earned you a spot with some of Relay’s most ambitious fundraisers. Thank you and keep up the good work!
Customize: Download this deck for customizable images. Add the name of the person who just hit a fundraising milestone.
EVENT LEAD / FUNDRAISER HIGHLIGHT
Customize: Download this deck for customizable images. Add a photo of the person and custom details.
THANK YOU
Post copy: A big thank you to [name] for their part in our [event]. [More details about contribution/person]. It’s Relayers like [name] that make it all happen!
Post copy: Thank you to [company] for your generous support of Relay For Life. Your participation in [event] is crucial for our mission to end cancer.
Customize: Download this deck for customizable images. Add the name of a company, person, team, etc that you’d like to thank.
RECRUITMENT
TEAM CAPTAIN
Post copy: Calling all leaders, organizers and motivators! We’re looking for Team Captains to lead Relay. If you’re passionate about ending cancer and working with your community, [contact information].
Post copy: Want to create a Relay For Life team or become a first time team captain, but don’t know where to start? Attend our next Team Captain meeting on [INSERT DATE]. [INSERT LINK TO YOUR EVENT PAGE]
Customize: Download this deck for customizable images. Add local imagery.
SURVIVOR
Post copy: Survivors are the heart of Relay. Join us on a Relay team or at our fundraisers to bring your passion to our mission.
Post copy: Caregivers are the silent strength in the fight against cancer. Join us for [INSERT EVENT NAME] and join our community. [LINK]
Customize: Download this deck for customizable images. Add local imagery.
CAREGIVER
Post copy: Caregivers are the unsung heroes of so many cancer journeys. Join us on a Relay team or at our fundraisers to bring your firsthand understanding of cancer to our mission.
Post copy: Caregivers are the unsung heroes of so many cancer journeys. Join us on a Relay team or at our fundraisers to bring your firsthand understanding of cancer to our mission.
Customize: Download this deck for customizable images. Add local imagery.
SIGN UP TO SAVE LIVES
Post copy: Relay For Life is a movement, a community of like-minded survivors, caregivers, volunteers and participants who believe that the future can be free from cancer. Join us.
Customize: Download this deck for customizable images. Add local imagery.
FUND THE FUTURE
Post copy: We envision future generations living without the threat of cancer. Their future is in our hands. Sign up to save lives.
Customize: Download this deck for customizable images. Add local imagery.
LOCAL CHALLENGES
CHALLENGES – 48 IN 48
Post copy: $48 in 48 hours. You’ve got this! Let’s add a little hope to someone’s life and earn a for you .
Post copy (reminder): There’s still time to reach your goal of $48 raised in 48 hours. Spread the word about how you’re fighting cancer, and you’ll shatter that number!
Post copy (results/goal achieved): We asked for $48 in just 48 hours and so many of you delivered! With the estimated [$ RAISED] extra we raised, we proved how dedicated we are to seeing a world without cancer. Thank you!
CHALLENGES – HOMESTRETCH
Post copy: [$ GOAL] in 72 hours. We’ve got this! Let’s bring hope home and earn a [BIG TICKET ITEM] to enjoy. [URL]
Post copy (reminder): There’s still time to reach our goal of [$ GOAL] raised in 72 hours. We just need your help, so spread the word and the love! [URL]
Post copy (results/goal achieved): We asked for [$ GOAL] and you raised [$ AMOUNT RAISED]. In just 72 hours, you proved how dedicated you are to seeing a world without cancer. Thank you!
Post copy (results/goal not achieved): We may not have reached our goal in the Homestretch Challenge, but we did raise [$ AMOUNT RAISED]. And every dollar means more hope for those who need it. Thank you!
CHALLENGES – JUST IMAGINE
Post copy: Two rides to treatment or nights of lodging. A call to our 24/7 helpline. A new research grant. Just imagine what raising an extra $100 in a week can do. You can make it happen. [URL]
Post copy (reminder): You still have until [END DATE] to raise an extra $100, provide support services and lifesaving research to fight cancer. [URL]
Post copy (results/goal achieved): Thanks to everyone who raised $100 in our Just Imagine challenge. Those extra funds can now become better research, free rides to treatment and nights of lodging, and support through our 24/7 helpline.
CHALLENGES – MOST ONLINE FUNDS RAISED
Post copy: Our challenge to you: Raise the most online from [START DATE] to [END DATE] and you could win a [CHOSEN PRIZE]. [URL]
Post copy (reminder): Get social, send emails, and raise more online. The top online fundraiser by [END DATE] will get a [CHOSEN PRIZE]! [URL]
Post copy (results/goal achieved): We all made a big effort to raise more during our Online Fundraising Challenge, but there’s only one winner – [WINNER NAME], who raised [$AMOUNT RAISED] online. Amazing job!
SPONSOR RECOGNITION
Customize: Download this deck for customizable images. Add local imagery and local sponsorship logos.
ANIMATED GIFS
Click the image below to see and save the moving image.
