2022 Relay For Life T-shirt Program
We’re excited to share the updates and enhancements to our Relay For Life t-shirt program for 2022.
As we’re coming out of the pandemic, we are prioritizing making the investment to recognize the VIPs in our communities – our cancer survivors. We are excited to be expanding the survivor t-shirt program to allow survivors to redeem their t-shirt after registering rather than requiring them to become Hope Club members first. T-shirts are important to drive key behaviors of registration and fundraising, create a strong sense of community, increase brand relevancy and provide recognition to key audiences.
- Return of an experienced t-shirt vendor, Will Enterprises, as the main vendor in 2022.
- Near real-time participant redemption program.
- Survivor t-shirt is free to registered survivors.
- ELT t-shirt is free to committee members added to Salesforce.
How will this work?
- Survivors register online for their event.
- Participants need to use a link in their redemption email to claim their t-shirt.
- Redemption will no longer happen through Relay Rewards.
- There is no fundraising requirement for ELT or Survivors.
- Participants will have an opportunity to claim all three t-shirts when they qualify for each.
It is important to remember that the Relay For Life fundraisers are fueling the mission of the American Cancer Society. So to further that branding, the front of shirts will be the same, with an American Cancer Society logo.
Some information below is accessible only to ACS Staff. Please reach out to your staff partner for additional information.
How often will emails go out to Hope Club members, ELT, and survivors? Emails are expected to go out weekly starting in late January of 2022. ELT and survivor emails will come from ACS with the redemption link included. Hope Club member emails will come directly from our vendor, Will Enterprises.
- Hope Club redemption emails will be issued the week that individual hits $100 raised.
- ELT redemption emails will be issued the week that individual is added to the 2022 committee in Salesforce.
- Survivor redemption emails will be issued the week that individual registers for the event.
How often will t-shirts ship? The vendor will have the t-shirts ready to ship weekly. T-shirts can take 1-2 weeks to arrive depending on the timing of their redemption and when the vendor has a weekly scheduled shipment to go out.
If a volunteer has issues with the redemption site, issues with the delivery of their t-shirt, or issues with the item who should they contact? Participants that have issues with a t-shirt can reach Will Enterprises at firstname.lastname@example.org.
Are there personalization options for shirts? T–shirts will not offer a personalized option or a sponsor printing on the back of the t-shirts. If a community would like to offer custom t-shirts – we will gladly provide the t-shirt artwork so a community can create Survivor t-shirts to be available at the event. This will have to be an in-kind gift from a vendor and not a direct expense to the event.
Can events opt out of the shirt program? Only college events may opt out of the Hope Club t-shirt program. Deadline for college events to opt out is Jan 1st. Please work with local staff to opt-out using this link.
How does a staff request a report to be run for this specific event on t-shirt ordered? Staff can request a t-shirt report for their event by email@example.com. T-shirts are tracked by Society Key, please submit your Society Key when requesting a report.
How can Hope Club members of a team claim a t-shirt when the fundraising credit was applied to the team level or to a particular individual on the team? A team captain may forward their redemption email to those on the team that have qualified for Hope Club (but not correctly credited). Each participant may claim 1 t-shirt for per email.
In the case that the Hope Club member, Survivor or ELT does not have an email address? For limited orders and with manager approval, staff will be able to order t-shirts by logging into ACS Marketplace and going to the Will Enterprises catalog. By following the instructions there, staff can place an order with Will Enterprises. T-shirts should be ordered 15 calendar days before the need by date.
Will we offer team captain t-shirts? The American Cancer Society continues to remain focused on being the best steward of donor dollars. Because of this, we are no longer offering the Team Captain t-shirt. Each event is encouraged to find new and creative ways to continue to recognize team captains.
Will we offer Grand Club / All Start t-shirts? Participants that raise $1000+ & $2500+ will continue to receive a redemption email (from Halo) to redeem their grand club & all-star items. This program will launch in January 2022 with a variety of items to choose from.
Will t-shirts be redeemed through Relay Rewards? We will continue to offer Relay Rewards at shopacsrewards.org; however, Hope Club, Survivor, & ELT t-shirt redemption will no longer occur through the Relay Rewards website, but directly through a redemption email.
Will all shirts be the same color? No. Survivor t-shirts will be a shade of purple, ELT t-shirts will be brightly colored & Hope Club shirts will be a shade of grey. Due to global t-shirt inventory shortages, we are having to choose t-shirt colors based on what is most accessible by our vendors.
What about 2021 RFL t-shirts? The 2021 RFL t-shirts, through Relay Rewards, will end by mid-December. Staff and volunteers are encouraged to continue to claim 2021 t-shirts while supplies last.